Background:
360clean Las Vegas, a growing commercial cleaning company, was struggling to generate consistent leads despite their high-quality services. Relying primarily on word-of-mouth and occasional social media efforts, they weren’t capitalizing on the vast opportunities a comprehensive digital marketing strategy could provide. To scale their business and stay competitive in the market, they needed a steady flow of qualified leads from commercial clients.

360clean Las Vegas faced several challenges:

• Low online visibility: Their website wasn’t ranking well in search engines, limiting their online presence.
• Inconsistent lead generation: Although they had a solid reputation, the company wasn’t seeing enough new client inquiries to maintain steady growth.
• Limited advertising experience: Previous attempts at digital ads had not delivered the desired results due to a lack of expertise in campaign management.

Goal: To increase the number of qualified leads from commercial clients through digital marketing while maintaining a cost-effective ad budget.

Solution: A Targeted Google Ads Campaign by Clicks & Conversions

360clean Las Vegas partnered with Clicks & Conversions, a digital marketing agency specializing in lead generation for service-based businesses, to implement a targeted Google Ads campaign designed to attract potential clients in the Las Vegas metro area.

Step 1: Audience Research & Strategy Development
The first priority was understanding 360clean Las Vegas’ target audience: local businesses and property managers seeking reliable commercial cleaning services. Clicks & Conversions conducted detailed research to identify high-intent keywords such as “commercial cleaning Las Vegas,” “office cleaning services,” and “janitorial services near me.” These keywords revealed strong buying intent from prospects actively searching for commercial cleaning services in the area.

Step 2: Building a High-Converting Campaign
Clicks & Conversions created a tailored Google Ads strategy that focused on:

• Local targeting: Ads were geo-targeted specifically to users within the Las Vegas metro area, ensuring that only relevant local traffic was directed to 360clean’s website.
• Ad copy optimization: The ad copy highlighted 360clean’s unique selling propositions—affordable rates, eco-friendly products, and customizable cleaning plans—differentiating them from competitors.
• Landing page optimization: A dedicated landing page was designed to capture leads efficiently, featuring clear calls-to-action like “Request a Free Quote!” and an easy-to-use inquiry form.

Step 3: Monitoring and Optimization
Clicks & Conversions continuously monitored the campaign’s performance through Google Analytics and Google Ads insights. Optimization strategies included:

• Adjusting bids: Bids on high-performing keywords were increased to maximize ad visibility.
• A/B testing: Different ad variations were tested to determine which headlines and descriptions generated the most clicks and conversions.
• Negative keywords: Irrelevant keywords were excluded to reduce unqualified traffic, lowering the cost per click (CPC) and increasing conversion rates

The Results: 50% Increase in Leads in Just 3 Months

Within three months of launching the targeted Google Ads campaign, the results exceeded expectations:

• Lead growth: 360clean Las Vegas experienced a 50% increase in qualified leads, receiving a mix of inquiries from businesses seeking commercial cleaning services.
• Improved ROI: The return on ad spend (ROAS) was 400%, meaning for every dollar spent on ads, the business earned four dollars in revenue.
• Lower cost per lead: The average cost per lead (CPL) decreased by 25% as ads became more efficient and optimized.
• Higher conversion rate: Landing page enhancements resulted in a 30% improvement in conversion rates, turning more clicks into actual customer bookings.

Key Metrics:

• Leads increased: +50%
• Cost per lead: -25%
• Return on ad spend (ROAS): 400%
• Conversion rate: +30%

Conclusion:

By partnering with Clicks & Conversions, 360clean Las Vegas was able to overcome their lead generation challenges and significantly increase the number of qualified inquiries. With targeted Google Ads, optimized landing pages, and data-driven adjustments, 360clean Las Vegas achieved remarkable growth, reduced their CPL, and maximized their advertising ROI.